ANIMAL FORUM

> NEWS RELEASE
>
> January 8, 2008
>
> US Contact:
> Mark Hawthorne
> 707-543-6889
> veganforlife[at]sbcglobal.net
>
> UK Contact:
> Catherine Harris
> 44 (0)1962-773762
> catherine.harris[at]o-books.net
>
> Striking at the Roots: A Practical Guide to Animal Activism shows
>how
>anyone can put their compassion into action
>
> Nanthan Runkles world was rocked the day activists handed him some
>literature explaining how billions of animals are treated every year
>in
>our society. I had never heard of factory farming or vivisection or
>veal crates or battery cages, he says. I was shocked. I felt sick to
>my stomach. Even at 11 years old, Nathan knew he had to do something
>about this injustice, and he did: He promptly stopped eating animals
>and
>then, four years later, established one of most active animal-rights
>groups in the United States.

> Nathan is among more than 100 activists readers will meet in
>Striking at
>the Roots: A Practical Guide to Animal Activism. Concise and full of
>practical examples and resources, this manual for success demonstrates
>how many of the worlds most engaged advocates overcome obstacles,
>speak
>to the public, lobby policymakers, conduct corporate and restaurant
>outreach, deal with law enforcement, cope with stress and avoid
>burnout
>- all while keeping their eyes on the prize of achieving victories for
>animals.
>
> Why a book on animal activism? When asked in a 2006 Label Networks
>survey which non-profit they are most interested in volunteering for,
>nearly 30% of respondents age 13 to 24 replied People for the Ethical
>Treatment of Animals. This was by a wide margin the most popular
>answer,
>indicating a strong interest among this demographic in being active
>for
>animals. Furthermore, when the same survey asked this group why they
>are
>not already active, the number-two open-ended answer was I dont know
>how to get started.
>
> Clearly, many people want to take action for animals but either
>dont
>have the necessary knowledge or dont know where to look for it. Now
>available from O Books, Striking at the Roots fills that void,
>bringing
>together the most effective tactics for speaking out for animals and
>giving voice to activists from around the globe, who explain why their
>models of activism have been successful - and how anyone can foster
>the
>growing awareness of animal abuse, inspire awakenings and help create
>changes for billions of lives every year.
>
> Striking at the Roots will empower activists to make the most of
>their
>skills. From simple leafleting and tabling to shelter work and taking
>direct action, each chapter clearly explains where to begin, what to
>expect and how activists can ensure their message is heard.
>
> Striking at the Roots: A Practical Guide to Animal Activism
> By Mark Hawthorne
> Foreword by Bruce Friedrich
> Paperback, 304 pages, January 2008
> $19.95 / ₤9.99
> ISBN: 9781846940910
> Published by O Books
>
>
>Angus Macmillan
>www.roots-of-blood.org.uk
>www.killhunting.org
>www.con-servation.org.uk
>
>All truth passes through three stages:
>First, it is ridiculed;
>Second, it is violently opposed; and
>Third, it is accepted as self-evident.
>-- Arthur Schopenhauer (1788-1860)